In this project, I focused on designing a high-engagement Spinwheel system that functions as a "mini-game" within the core gameplay. My primary objective was to create a deliberate psychological shift: moving away from the tranquil, peaceful atmosphere of the main game toward a more dynamic, flashy, and high-energy "casino-style" experience. This strategic UX overhaul was designed to heighten the sense of luck and excitement, which directly resulted in a significant increase in game revenue and player retention.
My contributions to this project include:
Art Direction & UX Strategy: Conceptualized the transition from a calm word puzzle to a high-energy reward system. I directed my illustrator for the standard wheel and reward icons, ensuring they met the project's quality standards while I personally handled the premium Golden Wheel design.
Visual Design: Developed the "Golden" tier aesthetics to feel premium and aspirational, using high-contrast colors and metallic textures to distinguish it from the standard experience.
Custom VFX & Hand-Painted Textures: All particle effects and visual feedbacks were built from scratch in Unity. I personally painted every texture used in the VFX to ensure a unique visual signature.
The "Standard-to-Golden" Transition: Designed and animated a creative, seamless transition between the two wheel tiers to maximize the "wow" factor and reward anticipation.
Technical Animation: Executed all mechanical movements, spin dynamics, and UI animations within Unity, optimizing the feeling of "weight" and "friction" for a satisfying user experience.
Tools used: Photoshop, Unity.
Words of Wonders - Spinwheel & Golden Wheel Experience